The first thing to do in a downturn - ft. Geoffrey Moore, Best-Selling Author

“The downturn enforces discipline, it enforces focus on outcomes that can be prioritized.” - Geoffrey Moore

Running a business can bring up challenges — from financial loss to employee morale. Especially, during an economic downturn, keeping your business' head above water is vital. 

If you've got a new invention and want to market it correctly, the first thing to do is think about your marketing plan. In this [Un]churned conversation, Josh Schachter and Geoffrey Moore, chat about 

• Not taking your customer’s budget for granted
• Life cycle framework
• Attempting to start up a social network for sports
• Product- Lead-Growth play 
• Customer Success Maturity Model
• Measure what matters the most

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Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin & Twitter. 

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👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.

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