Sales Funnel Radio SFR 181: My Best Marketing Resources...
"marketing resources" "list of marketing tools" "advertising effectiveness"
I get asked A LOT what my favorite this or that is. SO I decided to document what they are and keep them on all one page. Here's the scoop…
With the help of some amazing marketing resources, I’m able to run a mean lean team. I’m bringing in the money while buying back some of my time and optimizing my business.
What I’m going to share with you works.
I’m not some guru who only makes an income from telling other people how to make money.
My business makes me more money than the coaching I do. I’m walking my talk.
LEARNING TO COUNT
Let me tell you a story…
When I went through my basic training in the army, you’d get a bonus if you signed up for AIT - which means Advanced Individual Training.
My family was pretty broke at the time, so it seemed like a good thing to do.
I was an ammo specialist. I was an 89 bravo, and my role was to learn pretty much every round of ammo (except for nuclear) that the military had.
As part of the training, I had to spend weeks memorizing ammo stats and nomenclature. So that when someone said, "Hey, we need this many rounds of 556 and 762 or go get some freakin' grenade launcher ammo." I’d know what to grab. It was cool.
However, what was challenging for me was that everything was dumbed down to a third-grade-level because a lot of people come straight out of high school.
So they spent two freakin' days teaching us how to COUNT.
I was so bored that I actually started getting depressed for the first time in my life.
SMOKE AND MIRRORS
One day, during the training, we were sitting in the chow hall and there was this guy who was in my platoon sat across from me.
Anyway, we're all chatting and this guy tells me that he has a Ph.D. which was a pretty unusual thing for someone to have in that situation.
I was like, "That's crazy! No way. What’s your Ph.D. in?" And he starts to tell me that he wrote a report and I handed it into a guy who's a Ph.D. teacher and that he really liked the report, “So I have a PhD."
The rest of the soldiers around us were like, "Wait a second dude, you need to clarify what you just said."
He said, "Yeah man, I wrote this report, it was super cool and I handed it up to this guy who teaches some classes at Ph.D. levels, and he really liked it - so I got a Ph.D."
And he started trying to convince me and the rest of the soldiers that he had a Ph.D.
I was like, "Are you kidding me? You don't have a freaking Ph.D., dude. Do you have a certificate?"
And he's like, "No, but I have the equivalent of a Ph.D. brain." I am extremely smart."
And he just kept saying, "I am extremely smart. I can tell you all kinds of things." I said, "Oh, yeah, like what?" What? Tell me stuff dude, tell me!"
Because anytime someone says that, you instantly start to wonder if they really are... you know what I mean?
The reason I’m bringing up this story up is because this happens in marketing all the time.
I’M NOT LISTENING
For a long time, one of the biggest strategies on the Internet wasto go write an ebook full of the top resources for different areas. But really it was just a big list of affiliate links!
Now there’s nothing wrong with affiliate links, #affiliateoutrage.
However, someone who has just put together a list without having any experience of the subject is a crappy person to listen to.
For example, if I ever start to give you style guidance - you have my permission to ignore me.
If I start standing up and start talking to you guys about something that I don't have mastery in. Don't listen to me. I'm not gonna do that anyway, because I'm super conscious about it.
But if you’re trying to learn offer creation or funnel building - well, that’s kinda my jam. That's what I'm known for, and that's what I’ve done EVERY DAY for years - so listen up.
BEST MARKETING RESOURCES
(Did you notice that seamless segue ;-))
If you’re thinking, "Steven, what the heck are you talking about? Well, I want you to know that I’ve launched a really cool resource called Best Marketing Resources.
It’s my hub for all of the resources that I use to pull off my business.
It took for freakin' ever for me to create this thing.
I created it because people always ask me, “Stephen, what's your favorite tool for ----- (fill in the blank)?"
So I decided to make a hub where I just put all of my favorite tools in one place. I literally went through my business bank statement and counted them up.
It’s like a living breathing list of marketing tools that I’m gonna keep constantly updated with the most up to date resources that I use in my business.
And EVEN BETTER THAN THAT…
Each tool has its own video that shows you how I use it in my business.
I teach the exact strategy of how I use that tool in my company. So you get to see exactly how to use it and WHY I have so much love for it.
Underneath each video is a link directly to the resource.
A lot of them are my affiliate links - but if that annoys you, you just gotta get over. You don’t have to use them, but if I’ve provided value - why wouldn’t you?
CHEESE AND MARKETING
The reason I created the Best Marketing Resources hub is that if you're trying to learn something, them it’s best to learn from a person who’s actually doing the thing they’re teaching.
The person who has what Russell calls, “THE BIGGEST PIECE OF CHEESE”
There are some people, and I'm not gonna name names, that give me advice in certain realms that they have no mastery over. I listen out of politeness, but I will not do anything with what they've told me.
Why would I listen to somebody telling me how to run a marathon when they’ve never run a marathon themselves?
Why would I listen to some an internet marketer telling me how to have huge success with X, Y, and Z when they're never done it themselves?
I wouldn’t right, that’d be crazy!
I'm not going to listen to anybody who doesn't have the result already that they're trying to teach me.
And that's the reason why this whole Best Marketing Resources was such a passion project for me. You’ll get a butt-ton of value just from watching the videos.
Even though the tools may change, the core of marketing never does.
When I first started, I had 51 tools listed - now there’s way more than that.
There are marketing resources for ALL THE THINGS:
- Funnel Building
- Creative and Publishing
- Fulfillment
- Team Management
- Funnel Hacking
- Education
- My Favorite Charities (in case you wanna make the world a better place while you’re crushing it.)
I don't recommend anything unless I'm using it, or completely endorse it and know that it's incredible.
So you can have faith knowing that this is the stuff I actually use and do.
Don't think that you need to have all of them in order to make money on the Internet. You just use them as you you need to. But I just wanted to make a place where people would know:
- This is actually being used.
- This is what is actually making money.
- Here's Steven's strategy, and this is how he uses these marketing resources.
BY THEIR FRUITS YOU WILL KNOW THEM
I'm trying to help you understand that you need to be careful who you're listening to. Be careful of the advice coming in.
If someone says "I wouldn't use that resource." But there not freakin' doing what you want to do, then “Shut up.” If someone says, “I don't know that I would do it the way you are…." And they work at McDonald's, don’t listen to their advice.
If they don’t have a big piece of cheese in that areas. Nothing against them, but... DON’T TAKE THEIR ADVICE!
If that person hasn't been doing something long enough for that tree to have fruit coming off it, why on earth would you listen to them?
Listen to those who have the Ph.D. equivalent in the area that they’re trying to teach - and make sure that it’s not just an imagined one.
Until Next Time - Keep Crushing It!
There are more marketing resources than there are seams of the sea, am I right? Okay, maybe not, but there's a lot.
How do you know if you're paying for good ones?
Recently I went to my business bank statement, and I counted 51 Internet tools and resources that I use to run my business every day - so that I can keep my team size small.
If you wanna see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it, and then I dropped the link straight to the source right below it.
If you wanna see the list, then see what you can use yourself, go to bestmarketingresources.com.
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