#113 How Comms & PR pros stay relevant in an AI world (feat. Ana Pista)

What would you do if a client came to you and said they no longer needed your services, because they’re going to use ChatGPT instead?

This is the situation today’s guest, Ana Pista, faced recently.

If you don’t know Ana, start now! She’s the founder and CEO of Ardent Communications based in the Philippines. She’s a seasoned PR expert with more than two decades of experience, having honed her skills while working for big companies like HP and Microsoft.

In this conversation, we cover how to deal with clients who want to use Artificial Intelligence (AI) instead of our services, using AI in our own practices, the ethical considerations, and so much more.

If you work in comms, PR or marketing, and AI is encroaching on your world, you want to  listen to this one!

Links mentioned in this episode:

Follow Ana on LinkedIn: https://www.linkedin.com/in/ana-pista-apr-871742108/

Ardent Communications Inc. 

• LinkedIn: https://www.linkedin.com/company/ardent-communications/
• Facebook: https://web.facebook.com/ArdentPR 

AI Centre of Excellence (ACE) 

• LinkedIn: https://www.linkedin.com/company/aicentreofexcellence/
• Facebook: https://www.facebook.com/AICentreofExcellence/

Articles

• ArdentComm advocates for responsible AI use in PR practices (Inquirer): https://technology.inquirer.net/140011/ardentcomm-advocates-for-responsible-ai-use-in-pr-practices
• ArdentComm founder and CEO pushes ethical AI in PR (Inquirer): https://technology.inquirer.net/138713/ardentcomm-founder-and-ceo-pushes-ethical-ai-in-pr 

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