Near Future Laboratory Podcast

N°094 - Troy Campbell Scientific Mind, Artistic Heart

Dec 14, 2024

Troy Campbell is a Professor and Chief Scientist at On Your Feet, where he merges behavioral science with artistic endeavors like storytelling. He discusses how concepts like identity and mindset can influence consumer behavior and personal growth. Troy highlights the importance of warm-up activities that stimulate creativity in teams, and explores the interplay between structured approaches and creative freedom. They also reflect on the challenges of education in the AI era, advocating for an emphasis on foundational skills and meaningful learning.

51:57

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Episode guests

Troy Campbell

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Quick takeaways

Troy Campbell emphasizes the integration of behavioral science with artistic practices to enhance communication and foster creativity across various contexts.

The podcast highlights the fundamental problem in education, where mastering basic skills is essential for effectively utilizing advanced tools like AI.

Deep dives

The Intersection of Science and Art

Behavioral science explores how identity, memory, and mindset can influence experiences across various contexts, including consumer and organizational scenarios. The speaker emphasizes the gap between scientific concepts and their practical applications, often resulting in educational settings that are less engaging or memorable. To bridge this divide, the integration of artistic practices—such as storytelling and improvisation—enhances the accessibility and impact of behavioral science. By fostering a 'scientific mind and artistic heart' approach, individuals can leverage both evidence-based precision and emotional connection to achieve remarkable outcomes.

Intro

2min

Harmonizing Science and Art in Creativity

22min

Cognitive Playfulness and Consumer Experience Engagement

2min

The Power of Warm-Ups in Engagement

6min

Navigating Education in the Age of AI

13min

Exploring Design Fiction

7min

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A conversation with Troy Campbell who describes his journey from graduate school to becoming a professor and the Chief Scientist at On Your Feet, where he became passionate about the power of behavioral science.We talk about concepts like identity, memory, and mindset activation, and how they can be utilized across consumer, organizational, and personal contexts. Troy talks about how he fuses behavioral science with artistic practices like storytelling and applied improvisation. We also get into specific methods, such as using portals for easing transitions when imagining into possible futures, the kinds of warm-up activities that help foster creativity, and the importance of grounding ideas, understanding imperfections, and leveraging narrative to communicate effectively. Throughout we wonder about the interlinks between structured approaches and expansive creative exploration and how these in the right proportions can achieve meaningful, impactful, and wonderfully unexpected (innovative) outcomes.

https://www.linkedin.com/in/troy-hiduke-campbell/

https://www.hidukehouse.com/