How To Become A Fintech Founder with Joyce Medeiros

Aug 11, 2025

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In this inspiring episode of Yo Quiero Dinero, host Jannese Torres sits down with Joyce Medeiros, co-founder of Investrio—a financial platform designed to help solopreneurs master both personal and business money management. From her beginnings as a first-gen immigrant working on Wall Street to taking the leap into the startup world, Joyce shares her journey of resilience, risk-taking, and purpose-driven innovation.

You’ll hear how she pivoted from a failed product launch to building a tool that simplifies finances through color-coded tracking, AI-powered support, and a thriving entrepreneur community. Joyce opens up about navigating the male-dominated finance world, securing funding as a Latina founder, and the sacrifices behind the startup grind. Whether you’re a budding entrepreneur or a seasoned business owner, this episode offers practical tips, hard-earned lessons, and a reminder that experimentation and a supportive community can be the keys to success.

What You’ll Learn in This Episode:

How Joyce went from managing billions on Wall Street to starting her own fintech company.
The importance of pivoting when your idea isn’t working (and how to know when to do it).
The biggest financial mistakes solopreneurs make—and how to avoid them.
How Investrio uses color coding, automation, and AI to simplify money management.
The role of community in entrepreneurship and why human connection still matters in the AI age.
Insights on fundraising, accelerators, and breaking barriers as a Latina founder.

Resources & Links:

📲 Download Investrio: investrio.io
📸 Follow Investrio on Instagram: @investrio.io
💼 Connect with Joyce Medeiros: LinkedIn