Rick Shangraw, after 20 years at ASU, describes how their success story is founded on using enterprise to allow inclusive access to excellent education and research that serves end user purpose and communities. He then articulates, as CEO of ASU startup Cintana, how that model is being taken to up to 50 partner universities around the world in seeking to democratise education for the benefit of society including his role as President of the American University of Kyiv in the Ukraine. These are lofty and differentiated strategic goals for sure.