Tourpreneur Tour Business Podcast How three successful TikTokers use social video to sell tours
Sep 9, 2024
01:14:12
Mitch Bach interviews three tour guides and operators who have become extremely popular on TikTok:
- Megan Marod (@themegandaily)
- David Harry (@the_london_spy)
- John O'Sullivan (@oneminutetours)
These guides have all harnessed the power of TikTok in different ways that suits their personality, goals, and markets. But they have one thing in common: they say the key to success is showing up authentically.
In this episode they tell their story and share their tips and strategies on a variety of topics:
- What videos of theirs had viral success
- How to build authenticity and develop your own unique style
- Batch creation and other tips to streamline the creation process
- How to engage with your audience (and handle negative comments)
- Their experience with the Creator Fund and its monetization potential
- Whether and how to develop brand partnerships
- Collaborating with content creators
- Should you show up as a brand or an individual?
- How they measure success on the platform
If you're interested in working with content creators, Tourpreneur has a new short course from an experienced creator on how to pitch and negotiate with creators, and criteria to look for when deciding who to partner with. Available to anyone with a Professional Membership.
Show notes & more on tourpreneur.com!