The Creator's Challenge in Traditional Media

Content creators often face significant challenges in the traditional media landscape, where centralized platforms wield immense control over revenue distribution. A specific example involves social media, where creators receive only a small fraction of the earnings, estimated around 5%, while platforms retain the majority. This structure leaves creators dependent on opaque algorithms that dictate their visibility and income, leading to dissatisfaction as they realize the disparity between their contributions and the profits amassed by corporations. The historical context of this issue reveals that such gatekeeping dynamics have existed for centuries, echoing past monopolies that restricted creators' rights and earnings.