Chris Travis went from corporate leadership at Amazon to building Seattle Strength & Performance from zero to nearly 1,000 members across four locations — starting in August 2020.

In this episode, Chris breaks down how they engineer community (including his “Community Score” onboarding framework), why SOPs and weekly business metrics are the real growth cheat code, and the exact marketing plays that reliably bring in members: an email-first strategy, “RAD” (Rare And Delightful) 24–72 hour promotions, VIP+ referral campaigns, sell-by-chat from boosted testimonial posts, and local “3-mile famous” partnerships — including paying for an entire coffee shop’s morning rush!

Find out more about Chris:

SSP: https://www.seattlesp.com/

Chris' IG: https://www.instagram.com/chris.travisss/

#21 How this gym turns “community” into a system (w/ Chris Travis)