Best practices for growing your business on TikTok

Gen Z's top search engine is TikTok, making it a powerful platform for businesses to grow. Companies are searching for creators on TikTok to represent their brand, focusing on finding individuals who look good on camera and have a clean brand. To make the most of TikTok, it is essential to optimize SEO keywords in video descriptions, ensuring that the content appears in relevant searches. Aim for micro learning by sharing short, valuable tips or product teasers that generate interest. Utilize user-generated content to collaborate with brands and create content for their products or services, earning a regular salary as a content creator.