This week, Co-Hosts Matt Amundson, Craig Rosenberg, and Judd Borakove dive into the importance of focusing on your core product, the significance of innovation in tech companies like Salesforce, Marketo, and HubSpot, and what to do when old playbooks fail. They also wrap up the year with each of their key takeaways: 1. Focus, 2. Test your butt off, and 3. Stop Firing Talent.

Also, Craig texts his son, Judd mentions bundling more than Patrick Mahomes, and Matt shares his love for Die Hard 2.

Chapters:

• 00:00 - Judd welcomes everyone back!
• 01:32 - Seriously, is Die Hard a Christmas Movie?
• 03:25 - Are Movies Obsolete?
• 06:11 - What B2B can learn from Consolidation in the Streaming world
• 09:14 - Is Bundling the next big thing?
• 12:49 - Tech Companies that are Losing Focus on Core Products
• 21:17 - How HubSpot is Disrupting Marketo by Innovating
• 22:53 - Google Backtracks on Proposed New Email Policy
• 25:25 - How Marketo Could Hold Off HubSpot
• 35:03 - The Big Takeaways from 2023

Quote of the Show:

• “Focus. Do what you do and do it extraordinarily well.” - Matt Amundson

Sponsor:

• Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/

Shoutouts:

• Brandon Sanderson - Author
• Busting Silos by Travis Henry and Hillary Carpio

Follow the Show:

• Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ 
• Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ 
• Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ 
• GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/
• GTM Unfiltered Website: https://www.gtmunfiltered.com/

Ways to tune in:

• Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFn
• Apple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602
• Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709
• YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjg
• Transistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfiltered
• Amazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfiltered

GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/