Among the big changes that are coming with iOS 15 are custom product pages, which offer the ability to customize app store pages for different audiences.
In this episode we review some use cases for custom product pages, discuss implications for analytics and tracking. We are excited to try out custom product pages, and explore the added opportunity to design end-to-end user flows from ad to app download.
Having said that, we do see one big caveat because of Apple's privacy thresholds.
Key highlights
💅 Custom product pages is not the same as ASO or A/B testing
🍕 How to slice and dice your data for different product pages
⚖️ Will privacy thresholds help or hamper this new feature
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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/ios-15-how-custom-product-pages-could-dramatically-impact-ua-strategy-with-examples/
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The Mobile User Acquisition Show