Authenticity, Decisiveness, and Embracing Challenges - Alison Crofton, Chief Property Officer at Homes England

This week, we sit down with Alison Crofton, Chief Property Officer for Homes England. Alison shares her insights into the importance of authenticity in leadership, misconceptions about government agencies, and the significant impact introverts can have in the industry.

From her beginnings at Berkeley Group and other major residential developers to her current leadership at Homes England, Alison's journey highlights the value of decisiveness, mentorship, and embracing challenges.

Alison reflects on her achievements, such as becoming one of the first female technical directors, and her experiences balancing career and personal life. She discusses the rewarding decision to join Homes England and the misconceptions about working in the public sector.

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