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Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
My Simple "Answer Questions" Process for 75k YouTube Subscribers
Nov 20, 2024
Layla Pomper, an accidental entrepreneur and founder of ProcessDriven, shares her journey of transforming businesses through effective systems. She discusses how her viral success on social media, especially LinkedIn, skyrocketed her following to over 74k. Layla reveals strategies for marketing in seemingly 'boring' niches and the importance of embracing mistakes in the learning process. She also highlights her mastery of YouTube to enhance client engagement and offers practical advice for solopreneurs seeking to optimize productivity.
43:27
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Quick takeaways
- Layla Pomper emphasizes that addressing real-world problems is essential for businesses to create actionable solutions and enhance efficiency.
- The success of ProcessDriven's YouTube channel demonstrates the importance of producing content that directly addresses audience needs and SEO strategies.
Deep dives
The Journey to Process Driven
The founder of ProcessDriven began their entrepreneurial journey somewhat unexpectedly by quitting a dream job in fintech with no concrete plan and a small financial cushion. Initially focused on acquiring knowledge, they sought to help small teams systematize their operations while gaining firsthand experience in the process. This project gradually evolved from a virtual assistant role into a consulting business serving roughly 300 customers each year, showcasing the potential for personal growth that comes from taking risks. As the business developed over the years, they realized the power of addressing real-world problems rather than hypothetical scenarios.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode