The Next Wave - AI and The Future of Technology The 4 Levels of AI Marketing (Where You Rank & How to Level Up)
95 snips
Nov 18, 2025 
Kristin Fracchia, Head of Marketing at Gamma, shares her expertise in AI marketing, outlining a framework that has propelled Gamma to a $2.1B valuation. She explains the four levels of AI marketing mastery, from basic prompting to advanced automation. Kristin emphasizes using AI as a brainstorming partner, offering practical tips on data analysis and custom workflows. With insights on building marketing playbooks and the importance of supporting women in tech, this chat is a goldmine for marketers eager to leverage AI effectively.
AI Snips
Chapters
Transcript
Episode notes
AI Assistant Scheduled The Interview
- Maria discovered Kristin's meeting assistant was an AI agent that books 40 meetings a week.
- Kristin built an AI assistant that handles scheduling and scales outreach efficiently.
Use Claude To Diagnose Data Fast
- Use Claude as a data-analysis partner by feeding it analytics and asking for hypotheses rather than definitive answers.
- Let Claude generate leads to investigate so you can diagnose issues in minutes instead of hours or days.
Match Tools To Tasks And Tinker Often
- Keep multiple AI tools open and exploit each model's strengths and quirks by toggling between them for different tasks.
- Train and use Claude skills for repeatable tasks like brainstorming, growth experiments, and tone adjustments.