saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #28 of season 5, Anna Nadeina talks with Mustafa, CEO & founder at adtron.io, a digital advertising platform and software solution that helps brands, agencies, and publishers create, manage, and optimize mobile ads.

--------------Episode's Chapters----------------

00:00 - Founding bam! interactive marketing

05:15 - Transition to Product-Based Company

08:54 - Customer Profiles and Onboarding

16:59 - Sales Strategies and Market Expansion

24:18 - Expanding Market Reach

25:34 - Technical Challenges in Asia

26:52 - Global Expansion Strategy

28:48 - Integrating AI into Core Functionality

37:32 - Balancing Privacy and Analytics

40:50 - Biggest Wins and Learnings

Mustafa - https://www.linkedin.com/in/mustafa-mussa-bam-mobile-marketing-online-display-advertising/

Adtron - https://www.adtron.io/

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group

Stay up to date:

Twitter: https://twitter.com/SaaS_group

LinkedIn: https://www.linkedin.com/company/14790796

A Contrarian Draft In the Underdog Superflex Puppy - Stealing Bananas