The Art Of Storytelling & High-End Copywriting with Rickilee Walls

Rickilee Walls is a brand strategist and copywriting mentor, she helps personal brands write powerful words that sell, unleash their inner artist & blaze their own trail. In today's episode, Hayley & Rickilee discuss what makes a piece of copy 'high-end', why entrepreneurs behind personal brands should create their own copy, and how they can fall in love with it.
 

Rickilee breaks down how to create engaging, high-end captions using storytelling, energy, and PDFL (pattern disrupting first line). Additionally, Hayley reminds you that your story isn't about you, although it's your story when you're creating copy it needs to be focused on your audience. And if you feel like you haven't got a story, or maybe you're afraid to share it, Rickilee shares how you can start to own your story.
 

Take a listen to this episode if you want to be empowered to write your own copy and embrace the method of high-end copywriting.
 
Learn more about my guest:

Rickilee Walls is a brand strategist and copywriting mentor for personal brands in the online coaching, consulting, and healing space. She’s known for her innovative and highly creative approach to marketing and sales and strives to guide every leader to express themselves in their own way while simultaneously achieving their unique goals.
 

Rickilee has over 7 years of business experience, has been a lead writer and strategist on numerous six-figure, and multi-six-figure launch and sales campaigns, worked behind the scenes for one of the top branding agencies for thought leaders, and is currently writing her first book on the power of unplugging for leadership innovation, creativity, and mental health.
 

Before writing and coaching, Rickilee co-founded an e-commerce herbal supplement company and worked as a wilderness guide and yoga instructor in the Canadian rocky and coastal mountains. She holds a university education in leadership and outdoor recreation management, and a diploma in phytotherapy (clinical medical herbalism).
 

Connect with Rickilee Walls:

Instagram: https://www.instagram.com/rickileewalls/

Copywriting Membership: http://thecopycollective.showit.site/

Free Sales Page Template: https://thecopycollective.activehosted.com/f/9

CONNECT WITH HAYLEY:

Instagram: https://www.instagram.com/hayleyjunelloyd/