

Getting Real GROWTH In Your Business (w/ Brian Balfour of Reforge)
30 snips Aug 11, 2023
Brian Balfour, Former Head of Growth at HubSpot and founder of Reforge, shares insights on being a CEO, launching businesses, and scaling companies. They discuss the evolution of Reforge's business model and the challenges of being a CEO. They also explore personal aspirations and finding balance in life. Check out Reforge for access to top-performing business leaders' resources and artifacts.
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First Business
- Brian Balfour's first business was B&T Leaf and Lawn Service in high school.
- He used a leaf vacuum machine and made $9,000 that fall.
Retention Challenges
- Membership businesses often face retention challenges similar to consumer subscription businesses.
- Brian Balfour learned this through Reforge's transition to a membership model.
Addressing Churn
- To address churn, focus on specific use cases, like businesses, for more durable revenue.
- Develop tailored products and pricing plans for these segments.