In this episode, I'm sharing a podcast I was recently a guest on with Shane Williams, the host of the Platform Podcast. (Check it out if you're a founder or an entrepreneur).

Here we talk about the 3 why selling process, also called the shortest course on sales.

• Why do anything?
• Why do it now?
• Why do it with you?

We highlight the gap between how CEOs & Founders think we need to sell and how we really need to be selling.

We also uncover the crazy reason why most senior leaders aren't aware of or don't want to acknowledge, the strategic advantage they have in selling

I'm sure you'll get some great ideas about how to better position your value proposition after listening to this episode.

This is our last one for 2022 - Thank you 🙏

Look out for our return in 2023 with some great new sales angles. 🎄 🎉 

Until then, do good things.

Catch all versions of me here.

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