The Internal Marketing Podcast Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino)
In this episode, we'll discuss:
- Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees;
- How to get started; and
- Pitfalls you should avoid.
Thanks for listening!
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ABOUT TRISTAN PELLIGRINO
Tristan is the co-founder of Motion, which is a done-for-you podcasting service.
Follow him on LinkedIn (via https://www.linkedin.com/in/tristanpelligrino/)
Learn more about Motion, via their website (http://motionagency.io/)
Listen and subscribe to Motion's podcast, "Recorded Content", (via https://motionagency.io/recorded-content-podcast/)
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on:
LinkedIn - (linkedin.com/in/kerryastimpson)
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)
Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .