The Playbook With David Meltzer Why Traditional Search Is Dead (And How Exa.ai is Replacing It)
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Jun 24, 2025 
Will Bryk, co-founder of Exa.ai and former robotics lead at Harvard, delves into the future of search technology. He explains how traditional search methods are becoming obsolete as AI begins to prioritize meaning over keywords. Will shares insights on how Exa.ai enhances information retrieval with its unique semantic understanding. The conversation explores how blending physics with AI can unravel complex mysteries and empower entrepreneurs, revolutionizing decision-making in both personal and professional realms.
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From Physics To AI
- Will Bryk studied physics to understand the universe and moved into computer science to build smarter systems.
- He hoped AI could discover physics truths and explain them to humans.
Search Engine Built For AIs
- Exa.ai is a search engine designed to help AI systems find and surface information, not just humans.
- Pairing it with models like GPT-4 lets AIs reason over broader, current knowledge.
Semantic Search Beats Keywords
- Exa focuses on semantic understanding of web content instead of keyword matching.
- That enables complex queries Google can't handle, like finding niche people or behaviors.
