Service Design Show Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243
Dec 18, 2025
In this engaging conversation, Dan Saffer, a seasoned product and UX designer, addresses the 'enshittification' of design in the current AI era. He highlights the shift from generating user value to prioritizing shareholder extraction, using Facebook as a cautionary example. Dan urges designers to reclaim their role by emphasizing ethics and user-centered approaches, while also adapting to AI as a new design material. He shares insights on balancing speed with meaningful experiences, encouraging designers to approach challenges with creativity and strategic thinking.
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Design Pushed From Strategy To Execution
- Design has been pushed from strategic partner to tactical executor in many organizations.
- That shift makes the profession vulnerable as AI automates production work.
Facebook As A Cautionary Example
- Dan uses Facebook's evolution as an example of value extraction overtaking value creation.
- He contrasts early Facebook as a powerful connector with later feed optimization for engagement and profit.
Use AI To Remove Friction, Not Add It
- Integrate AI where it meaningfully reduces steps and personalizes experiences.
- Combine AI with ethical safeguards to avoid hallucinations and harmful errors.