Lucas Shaw, a Bloomberg journalist specializing in the entertainment industry, joins the conversation to dissect the evolving payment structures for actors in Hollywood. They explore the shift from upfront buyouts to back-end profit participation, particularly in the streaming era. Topics include the complexities of performance-based pay, challenges with content ownership, and the impact of recent mergers on compensation models. The duo also reflects on predictions for movies and summer concert tours, adding a lighthearted touch to the mix.
The compensation model for actors in Hollywood is shifting from guaranteed upfront payments to performance-based profit participation, impacting contract negotiations.
The merger of DISH and Direct TV highlights the industry's trend toward consolidation as traditional pay TV faces challenges from streaming services.
Deep dives
Changing Landscape of Hollywood Compensation
The compensation structure in Hollywood is undergoing significant transformations, especially with the rise of streaming platforms like Apple and Netflix. Recently, Apple reportedly paid George Clooney and Brad Pitt $35 million upfront for their roles in 'Wolf's,' a figure that underscores the changing economics of star power in what is now considered a 'TV movie.' This buyout system allows stars to receive their usual fees without waiting for box office results, thus de-risking their involvement. However, this system poses challenges for studios as it can lead to considerable losses if projects fail to resonate with audiences.
Impact of Buyout Systems on Industry Economics
Major streaming platforms, having pioneered the buyout system, are now evaluating the implications of this compensation model on production and performance. The trend has favored upfront payments, which has ensured that talent feels secure financially, despite the absence of traditional back-end earnings on successful films or shows. However, as transparency in viewer metrics increases, companies like Netflix are hinting at converting back to a system where contingent compensation is tied to performance metrics like viewership. This shift could lead to a more performance-based payment system that rewards successful projects more substantially and might influence how talent approaches contract negotiations.
Merger of DISH and Direct TV and Its Implications
The merger of DISH and Direct TV is poised to reshape the pay TV landscape, creating a powerhouse with about 25 million subscribers. This move reflects a broader trend of consolidation in an industry facing declining subscriber numbers, as these entities aim to cut costs and exert greater leverage in negotiations with content owners. While some speculate this merger may prolong the life of traditional pay TV, the fundamental issues regarding its appeal remain unresolved, especially as consumer preferences shift towards streaming services. Companies are likely to face challenges as they navigate how to remain competitive in a rapidly changing digital content environment.
Contingent Compensation vs. Buyout Models
The debate about contingent compensation versus the buyout model is becoming increasingly prominent among talent and agencies in Hollywood. As platforms seek to align pay more closely with performance, they plan to assess success based on specific viewership metrics rather than relying solely on upfront payments. Critics argue that this could disadvantage lower-tier talent while favoring top performers, potentially intensifying competition for quality productions. Nevertheless, if implemented effectively, such a system could enhance overall production quality and accountability, ensuring that creators are incentivized to deliver hits.
Matt is joined by Bloomberg’s Lucas Shaw to discuss how the way that actors make money in Hollywood is changing, pivoting from up-front buyouts to a more traditional model of back-end-contingent profit participation. They discuss which model makes the most sense in 2024 and beyond and how this might differ for talent and talent representation (03:47). Lucas sticks around to announce the results of the 2024 Concert Tour Draft from 'The Town' (26:03).
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