Follow the Gradient Mastering Communication: Key Strategies for Startup Founders with Ruth Barnett
Join us for an insightful conversation with Ruth Barnett, an expert in startup communication and storytelling. With a wealth of experience in guiding founders to articulate their vision, Ruth emphasizes the crucial role of effective communication in scaling a business. In this episode, Ruth shares essential strategies for founders, including:
- Crafting Your Foundational Story: Why developing a compelling narrative is vital for engaging investors and team members.
- The Power of Reputation: Understanding how others perceive your company and why a positive reputation is key to growth.
- Storytelling Techniques: Practical tips for refining your story to resonate with various audiences, from customers to investors.
- Flexing Your Communication Muscle: How to practice and improve your storytelling skills through real-world applications.
- Identifying Your Audience: Recognizing who your message matters to and how to tailor your communication effectively.
- Whether you’re a new founder or looking to enhance your communication strategy, this episode provides actionable insights to help you connect with your audience and elevate your startup's presence.
Are you interested in reading more about the two crisis comms examples that Melanie mentions in the introduction? Here we go:
- Intuit asked us to delete part of this Decoder episode - We declined
- CrowdStrike Crisis Comms Case Study
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Plus: We would love to hear from you! How did you like this episode? What should we improve for future editions, do you have any suggestions, ideas or dream podcast guests? Please let us know: team at followthegradient dot io