The Shift Toward Brand Loyalty in AI Development

The emergence of numerous language models has led to a commoditization of AI tools, where users prioritize utility over brand loyalty. As individuals or companies create applications, or 'wrappers,' built on existing AI technologies, the focus shifts from the AI itself to the personalized experiences and integration these applications provide. This trend mirrors the evolution of internet service providers, suggesting that the real value in AI lies in creating unique and effective user experiences rather than developing the core technology. As a result, personal branding becomes increasingly important, as trust and visibility gained through a strong personal presence can significantly influence user preference in a crowded marketplace.