It's worth revisiting one of our more popular podcast episodes because we all want to build our agency in a sustainable and profitable way and there are 4 foundations we need to focus on to achieve this. We dig into them in this actionable episode.
We can get seduced by so many ideas about how to build our agency because there are a lot of people out there telling you what you should be doing and that can be really confusing. We can end up being run ragged, pulled in 100 different directions implementing the latest idea or trendy strategy.
But at the end of the day, there are only four foundational areas you need to focus on to build a robust agency that you can then start scaling using three advanced strategies. So that is what we are digging into today.
Time Stamp
[00:00] Introduction
[01:12] The dangers of chasing shiny new objects
[01:51] The 4 agency foundations:
[02:17] Foundation 1: Knowing your audience - the importance of having a clear niche
[04:28] Foundation 2: Creating a clear living roadmap for your agency
[06:26] Foundation 3: Build a repeatable marketing system to generate a consistent flow of new leads
[07:45] Foundation 4: Convert your leads into loyal clients
[09:42] Growth 5: Client retention: How to maximise the value of existing clients
[10:13] Growth 6: Growing your team to get work off your plate
[11:21] Growth 7: Getting work off your plate and make yourself redundant!
[11:38] Grow
[13:20] Join me on my FREE LIVE Masterclass: Elevate Your Role to CEO (dacostacoaching.co.uk/masterclass-CEO-2022)
[14:58] Avoid being a busy fool and focus on the things that move the needle
Quotations
“In a recent poll I ran, 68% of respondents said they had one niche and 32% had several” - Rob Da Costa
“Make sure you focus your limited time on the hot prospects and not the time wasters.” - Rob Da Costa
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Useful links mentioned in this episode:
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