EP 85 : Branding for Startups | Meeta Malhotra (Founder, The Hard Copy)

Meeta is the founder of The Hard Copy, a resource for building a modern-day, digital-first, design-led brand. She has helped to create some of India’s biggest consumer and financial services brands, from Airtel to Kotak Bank, Bru Coffee to Vistara Airlines. She was one of two partners at Ray+Keshavan, a consultancy that was acquired by media conglomerate WPP. Meeta then co-founded a SaaS enterprise product that was acquired by BMC Software.

In this conversation Meeta talks about branding for startups and more: 

Builders to Sellers mindset  

Brand Building 1-0-1  

Framing a brand statement 

Why branding is essetial 

Advice for building a category 

Going about building a brand 

Prioritising traget audience 

Dynamics of being a challenger brand 

Importance of personal branding 

Evolution of the Indian Startup Ecosystem

Connect with Meeta  

LinkedIn: https://www.linkedin.com/in/meetamalhotra/

Twitter: https://twitter.com/meetamalhotra 

Connect with us: 

Linkedin: https://www.linkedin.com/company/startup-operator​

Twitter: https://twitter.com/OperatorStartup​ 

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