April Dunford is an author, speaker and consultant with extensive prior experience as a VP Marketing across a number of enterprise B2B technology companies. April now specialises in working with B2B technology businesses to help them position innovative products in ways that customers intuitively understand.
FINITE podcast host Alex Price sat down with April to explore a very current topic - how can B2B tech companies position themselves and adjust their messaging in such uncertain times?
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS