Exploring the evolution of observability products, application telemetry collection, and microservices design patterns. Discussing the challenges and growth of observability tools, including the role of distributed tracing and market dynamics between hyperscalers and ISVs. Delving into the shift towards empowering developers, adoption of open telemetry, and the complexities in choosing between Data Dog and OpenTelemetry. Highlighting the benefits of open telemetry in enhancing observability and the impact on software developers.