GMH EU: Loyalty, Google Disruption & Alternative STR Revenue

Sarah Nan DuPre and Leo Walton return after co-hosting the Short Stay Summit to unpack takeaways from the conference, including the energy of a one-day show, the value of hyperlocal hospitality, and the shift toward tech-enabled guest experiences.

They also explore Airbnb’s new loyalty program via HotelTonight and debate whether it adds value or dilutes brand identity. Plus, they break down how Google’s tour and activity push could disrupt OTAs, and why alternative revenue streams—like upselling experiences—might help operators offset tightening margins.

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