CJ Arlotta | The PR Playbook MSPs Don’t Know They Need (Until It’s Too Late)

In this episode of MSP Business School, hosted by Brian Doyle, listeners are introduced to CJ Arlotta, an expert in public relations with a rich background in journalism and communications. The episode promises valuable insights into how MSPs (Managed Service Providers) can effectively engage with the press and media, a crucial yet often overlooked aspect of business growth and visibility. CJ, with his extensive experience, shares practical advice on positioning MSPs as thought leaders and utilizing strategic PR efforts to enhance brand visibility.

Throughout the conversation, CJ emphasizes the importance of cultivating relationships with journalists and understanding the narrative needed to capture their interest. He provides detailed strategies on how MSPs can become credible sources for media outlets by consistently offering value through insights and expertise. Furthermore, CJ discusses the role of a PR consultant in bridging the gap between MSPs and media, outlining how specialized knowledge in verticals like IT and hospitality can significantly boost a company’s media presence. This episode is packed with actionable tips for MSPs seeking to enhance their media engagement and establish themselves as industry leaders.

Key Takeaways:

• Relationship Building: Engage with journalists beyond the times you need coverage by offering insights and positioning yourself as a resource.

• Understanding Media Needs: Tailor your pitches to align with the journalist's current focus and the publication's audience.

• Strategic PR Initiatives: Employ PR specialists to navigate media landscapes effectively and ensure consistent messaging across all media platforms.

• Leveraging Content: Use media appearances and content creation as tools to establish credibility and thought leadership within your industry.

• Emerging Opportunities: Utilize emerging podcasts and local media to reach niche audiences and potential clients effectively.

Guest Name: CJ Alotta LinkedIn page: https://www.linkedin.com/in/cjarlotta/

Company: CJ Media Solutions, LLC

Website: https://cjmediasolutionsllc.com/

Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/

Sponsor: vCIOToolbox: https://vciotoolbox.com