Joe Streeter, iGaming Expert Editor, offers sharp market and retail insight. Ted Orme-Claye, SBC News Editor, brings industry reporting and M&A perspective. They unpack Evoke’s surprising Q4 claim, retail recovery and UK tax pressure. They debate strategic-review moves, potential William Hill asset sales and how investors reacted to missed profit expectations.
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insights INSIGHT
Q4 Shows Recovery But Tough Comparatives
Evoke closed 2025 with Q4 revenue of £464m, up 7% on Q3 but down 3% year‑on‑year due to tough 2024 comparatives. They expect full‑year 2025 revenue of about £1.7bn, roughly 2% growth year‑on‑year.
insights INSIGHT
Leadership Frames Moves As Tax Mitigation
Evoke described Q4 as strongest but remained vague on future projections because uncertainty persists around tax and market conditions. CEO Per Widerstrom framed closures and other moves as necessary mitigation against UK tax pressures.
insights INSIGHT
Share Dip Reflects Uncertainty Not Collapse
The market reaction to Evoke's update was muted, with only a small share dip, reflecting investor focus on uncertainty and strategic review outcomes. Potential asset sales or closures, rather than immediate financial trauma, seem to drive investor concern.
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In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio delve into evoke’s Q4 trading update, the market reaction, and what the operator’s strategic review could mean for the future of William Hill and its wider brand portfolio.
Tune in to today’s episode to find out:
Why evoke described Q4 as its strongest quarter of 2025 despite a sharp negative market reaction
What’s driving recovery across UK online, retail, and international segments and where pressure remains
How investors responded to missed profit expectations and what the share price drop really signals
The latest on evoke’s strategic review, including store closures and potential asset sales
How editors should be reading operator Q4 updates as earnings season ramps up
Host: Charlie Horner Guests: Ted Orme-Claye & Joe Streeter Producer: Anaya McDonald Editor: Anaya McDonald
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