A New American Town - Bentonville, Arkansas From the Ground Up: Transforming Lives Through Cycling
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Dec 27, 2024 
Ryan Petry and Alexey Vermeulen, co-founders of From the Ground Up, share their journey of transforming lives through cycling initiatives. They discuss how their massive bike tour in Colorado evolved into community-building efforts in Bentonville. Listen as they recount the rigorous selection process for program participants, filled with amusing and inspiring stories. The duo reflects on navigating the challenges of maintaining balance in their lives while excitedly envisioning the future of cycling in Bentonville and the potential for another season in 2025.
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From the Ground Up Origin Story
- From the Ground Up began during the pandemic with a bike tour from Boulder to Crested Butte.
- It started as a way to help people enter cycling, focusing on races like the Leadville 100.
Bentonville Expansion
- From the Ground Up expanded to Bentonville in its second season.
- This shift was driven by the realization that community was key, and Bentonville offered a strong cycling community.
Initial Bentonville Trip
- Ryan and Alexey were invited to Bentonville on an influencer trip.
- This initial trip led to a relationship with Visit Bentonville and the eventual establishment of the camp.