TKS: The Karnjanaprakorn Show
#15: Kevin Lee — Founder Operating System (OS)
Jan 30, 2024
Kevin Lee, co-founder of immi, discusses creating low carb, high protein ramen, health concerns in Asian communities, and personal productivity. They explore the impact of healthy ramen on blood sugar and the growth of healthier ramen in the US market. They also talk about delegation, documentation, and fostering healthy debate in company culture. Additionally, they share personal anecdotes about foot massages, overpriced supermarkets, coffee addiction, and childhood dreams.
59:00
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Quick takeaways
- Emmi ramen offers a healthier alternative to traditional instant ramen, focusing on low-carb, high-protein, and plant-based options.
- Asian cuisine, while generally balanced, can be unhealthy due to high-sodium sauces and seed oils, leading to health concerns within Asian populations.
Deep dives
Creating a Healthy Ramen Brand
The podcast episode discusses the founding of Emmy ramen, a brand focused on creating a healthier instant ramen option. The founders, Kevin Lee and K-chan, both grew up in Asian food families and noticed the higher rates of chronic health conditions like diabetes within their communities. They saw an opportunity to transform the beloved but often unhealthy instant ramen into a nutritious and guilt-free option. By replacing traditional wheat flour with plant-based proteins and incorporating fiber-forward ingredients, Emmy ramen became the world's first low-carb, high-protein, and plant-based instant ramen. The founders aim to offer a healthier alternative that still honors Asian food culture without sacrificing taste or texture.
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