The Mobile User Acquisition Show š® What should gaming marketers do around Black Friday? Here is what the data says š
In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games.
The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to smaller developers is to ride out the storm, go easy on UA, and focus on maximizing revenue from current players.
How? Transform routine live ops into something special, aligning with the festive spending spirit.
More details in the episode.
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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ua-gaming-black-friday/
KEY HIGHLIGHTS
š Gaming downloads rise 10% on Black Friday, contrasting e-commerce trends.
š° Despite modest download increases, gaming revenue surges 50% on Black Friday.
š¹ļø Black Friday prompts existing players to boost in-game purchases significantly.
š ARPDAU shows a notable spike across all gaming genres on Black Friday.
š° User acquisition costs spike during Black Friday, spiking advertising expenses.
ā³ Smaller devs might want to wait out the Black Friday ad storm rather than double down on UA.
š° Much better to maximize revenue from current players, capitalizing on their spending mood.
š ļø Double down on live ops during Black Friday.
š« Avoid direct retail competition; capitalize on player spending in games.
All data thanks to our friends Sensor Tower.
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