Acquired

Episode 3: Twitch

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Nov 16, 2015
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ANECDOTE

Twitch's Origin

  • Justin Kan's Justin.tv, a 24/7 livestream of his life, failed despite being a novel idea.
  • It pivoted into a general live-streaming platform and then Socialcam, which Autodesk acquired for $60 million.
INSIGHT

Unforeseen Growth

  • A billion-dollar acquisition for a platform where people watch others play video games was unimaginable years ago.
  • This reflects the rapid evolution of gaming and online entertainment.
INSIGHT

Twitch's Monetization

  • Twitch has a diverse monetization strategy, including ads, subscriptions, and tips.
  • Their 50% revenue share with streamers from subscriptions is remarkably high, generating significant profits.
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