Brian Bogert - Flipping The Lid How to Fix a Broken Sales Funnel w/ Frank Sondors (E115)
Many sales teams today are struggling to generate pipeline, largely due to the steady decline in email deliverability caused by growing restrictions from major email service providers. So, how can businesses overcome this challenge and fix the sales funnel for lasting success?
In this episode, Brian Bogert sits down with Frank Sondors, CEO and co-founder of SalesForge. Frank begins by sharing how he balances the demands of fatherhood, marriage, and building a company. He also shares the remarkable story of proposing to his wife six days after meeting her, a bold move that reflects his decisiveness in life and business.
Frank highlights the widening gap in the sales funnel, particularly the challenges around generating pipeline. He explains that one of the key reasons pipeline generation has become more difficult is the steady decline in email deliverability.
To tackle this, Frank reveals that his company has developed six powerful software products that form an integrated ecosystem designed to help businesses scale their outreach efficiently without dramatically increasing overhead. He also breaks down what true email success looks like and shares practical tips on how to achieve it in today’s restrictive digital landscape.
Timestamps:
[03:07] Career highlights
[08:11] Who is Frank Sondors?
[17:07] Family & Work
[33:29] Marriage proposal
[40:13] Sales funnel gap
[54:21] Software solutions
[01:04:19] Email success
[01:13:23] Final remarks
Key Takeaways:
• If you divide your attention, you’re not fully focused. ~Frank Sondors [18:50]
• The greatest investment you can make is choosing the right partner and staying with them because it’s really difficult to build wealth when you keep splitting it in half, time and time again. ~Brian Bogert [36:25]
• Training people just to build a pipeline is not efficient. ~Frank Sondors [42:44]
• Email deliverability in the B2B space has steadily declined due to strict restrictions enforced by dominant email service providers, making it more challenging for sales emails to reach their recipients. ~Frank Sondors [58:01]
• If you’re sending too many emails from your primary business domain, you have a higher risk of being marked as spam or blacklisted. ~Frank Sondors [59:25]
• Limit your emails to 2 or 3 per prospect to minimize spam rates and maximize success. ~Frank Sondors [01:05:31]
• Sending emails too aggressively can significantly raise your spam rate. ~Frank Sondors [01:07:03]
Keep In Touch with Frank Sondors:
Website: https://www.salesforge.ai/
AI Agent Frank: https://www.salesforge.ai/agent/frank
LinkedIn: https://www.linkedin.com/in/franksondors/
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Website: https://brianbogert.com/
Podcast: https://www.flippingthelid.com/
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