542. The Story of the Iron Cowboy & Why You Get Stronger After It Gets Hard

Apr 25, 2025

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Brian Gubernick shares the incredible story of James Lawrence -- better known as the Iron Cowboy -- who completed 50 Ironman triathlons in 50 states in 50 days. What began as an impossible challenge turned into a masterclass in perseverance, resilience, and adaptation.

Brian dives into the moment James nearly broke down—and the unexpected transformation that followed. You'll hear how his body, against all odds, began to adapt, allowing him to post his fastest times at the end of the journey. Then, Brian draws sharp parallels between James’ physical endurance and the emotional and strategic endurance required in business.

Whether you're in your “Day 5” and everything hurts, or your “Day 48” is just around the corner, this episode is a reminder that your breakthrough may be one step beyond your breakdown.

Key Takeaways: - The real growth often begins when things feel the hardest - How micro-efforts and relentless forward progress create lasting success - Why most people quit too early—and how to outlast them

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Meet Your Host:

Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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