Scamfluencers

The Billionaire Gucci Master | Part One | 14

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Jul 25, 2022
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ANECDOTE

Double Life Behind The Instagram Persona

  • Ramon Abbas (Hushpuppi) lived a double life as an Instagram influencer and a cybercriminal.
  • He used flashy posts to mask and fund his criminal schemes while gaining celebrity status.
INSIGHT

Scams Scaled With Technology

  • Hushpuppi began as a "Yahoo boy" using internet cafes and evolved his scams as technology advanced.
  • Improved tools and smartphones let him scale from romance scams to business email compromise schemes.
ANECDOTE

From Scam To Fashion Celebrity

  • In Malaysia Hushpuppi rebranded as an influencer, adopting designer fashion and the nickname "Billionaire Gucci Master."
  • His curated luxury image attracted brand invites and hundreds of thousands of followers.
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