The Hustle Daily Show Rite Aid is done, but its ice cream brand lives on
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Oct 14, 2025 Discover the sweet survival of Thrifty ice cream, which thrived despite its parent company's downfall. From its humble beginnings as a nickel scoop in 1929 to a signature cylindrical design, Thrifty has a rich history. New owners plan to reinvigorate flavors and expand, balancing classic tastes with potential Monster Energy-inspired innovations. Explore the charms of affordability in a market swamped by pricey artisanal brands, and delve into how nostalgia and simplicity could win over today's consumers.
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From Nickel Scoops To West Coast Staple
- Thrifty began as a pharmacy loss-leader selling nickel scoops to draw customers.
- Founders later bought a factory and expanded into a standalone ice cream brand beloved on the West Coast.
Personal Memories Of Thrifty Counters
- Juliet recalls West Coast Rite Aids with Thrifty counters where they scooped ice cream for customers.
- She notes many listeners share memories of favorite Thrifty flavors from childhood.
Why Rite Aid Failed
- Rite Aid's problems stemmed from competition and large opioid settlements that hollowed out the chain.
- Competitors are buying many of Rite Aid's assets as the chain liquidates stores.