Melissa Urban's Insights: From Whole30 Evolution to the Power of Boundaries

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This week on the podcast Mikki speaks to Whole30 founder Melissa Urban about the evolution of the Whole30 programme and the importance of, and how to set, boundaries. They discuss how science has emerged over the last 14 years that have led to the major rule changes in the programme (and what these are). In addition to this, Melissa also shares how she has changed and why this was so important to better understand an individual’s experience when embarking on the Whole30 programme. They also discuss Melissa’s Book of Boundaries, and how her work in Whole30 helping people navigate their Whole30 experience out in the world gave her insights in to the challenges that people have in standing up for themselves, communicating their needs in a way that makes them feel confident and empowered. This extends far beyond just food and they chat about the tools required to allow people to do this. And so much more.

Melissa Urban sub stack https://substack.com/@melissau
Whole30 program and book https://whole30.com/books/the-new-whole30-book/
Book of Boundaries https://www.amazon.com/gp/product/0593448707?&_encoding=UTF8&tag=w30hmhb-20&linkCode=ur2&linkId=265f3b1a2ca72514194fdc0aaab69348&camp=1789&creative=9325%22%3EThe%20Book%20of%20Boundaries
Melissa on IG https://www.instagram.com/melissau/

MELISSA URBAN is the Whole30 (whole30.com) co-founder and CEO, and an authority on helping people change their relationship with food, set boundaries, and create life-long, healthy habits. After overcoming a five-year drug addiction in 2000, she adopted a growth mindset, dove into fitness, and began to study nutrition. In 2009, she self-designed a 30-day dietary experiment and saw unexpected and life-changing physical, mental, and emotional benefits. A few months later she blogged about the experiment and invited her readers to give it a try, calling the program "the Whole30."

Fifteen years later and Whole30 is now a household name, featuring partnerships with Chipotle, Whole Foods, LaCroix, and Applegate, and eight Whole30 books. Melissa is a seven-time New York Times bestselling author (including the #1 best-seller The Whole30); has been featured by The Today Show, Good Morning America, the New York Times, the Wall Street Journal, Forbes, and CNBC; and ranks #13 on 2023's Top 100 Most Influential People in Wellness. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship.

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