This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off.

This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more.

I'm welcoming my first guest for Season 4 of the show, Hayes Davis (Co-Founder and CEO at Gradient Works). I had Jenn Davis (Co-Founder and CMO at Gradient Works) on the show (Ep. 137 - “Pitfalls to Avoid When Designing Your Startups New Category) so check that out if you haven't yet.

About Gradient Works:

Founded: 2020
Team: 16 people
Funding: Seed ($4.25M)
Description: Right rep, right account, right time. Dynamic sales book management software to help sales manage their territories.

In this episode:

Why do so many people love Gradient Works;

Why do marketing at all;

AMA - Hayes gets to ask me his burning question;

We talk about Market Map which is something new the Gradient Works team has built to help sales.

You can find Hayes on LinkedIn: https://www.linkedin.com/in/hayesdavis

Learn more about Gradient Works: https://www.gradient.works

For more content, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show! I would love that so much.

And whenever you’re ready, there are 3 ways I can help you:

1. fractional head of marketing for early stage startups >> www.furmanovmarketing.com

2. sign up to get my monthly startup marketing newsletter where I’m sharing playbooks and insights and cracking some jokes

3. Sponsor my Top 5% podcast and get startup founders, marketers and VCs hearing about your brand >> https://podcasters.spotify.com/pod/show/anna-furmanov

You can also find me hanging out on LinkedIn, definitely say hello and tell me about which episodes you've listened to >> www.linkedin.com/in/annafurmanov

Holiday Special Part 2: You’re Gonna Click the Link - Rob Allen - SWN #541