CEO of TFE Hotels on Innovating Through Lab Hotels

What if you could design the perfect hotel room—not on paper, but by testing it in real life with 200 real guests? In this episode, Asli Kutlucan, CEO of TFE Hotels Europe, reveals how her team built a “lab hotel” in Berlin to reimagine hospitality from the ground up.

This episode is tailored for experienced hoteliers, executives, and owners who want to stay ahead of shifting guest expectations, leverage new technology, and explore strategies that balance innovation with operational efficiency.

Takeaways:

• Inside the Lab Hotel: Learn how TFE turned a redundant retail space into a living R&D hub, where design, tech, and guest behavior are tested in real time.
• Guest Experience Platform (GXP): Hear how TFE built a scalable tech stack that eliminates admin work for staff while delivering a more intuitive, guest-driven journey.
• Surprising Innovations: Discover unexpected experiments like “upgrade boxes,” where guests can rent add-ons like Nespresso machines or hair straighteners by phone—transforming upsells into a frictionless, tech-enabled experience.

Don’t miss future conversations with the leaders shaping hotel innovation. Subscribe to Hotel Tech Insider, share this episode with your peers, and stay tuned for more strategies to build the next generation of hospitality.