This week, I was joined by one of my favorite media entrepreneurs, Adam White. Adam has built Front Office Sports from a college project to the $10 million in revenue mark, with backing from Jeff Zucker's Redbird IMI.
Some of the topics we covered:
- Why investing in creative strategy is critical to break through with big brands.
- The “faces and franchises” approach.
- The limits of built-if-sold projects.
- The decision to put off subscriptions.
The Rebooting Show