What is a customer-centric culture? According to Dr. Chris L. Brown, CEO and Co-Founder of MarketCulture, it’s the environment, behaviors, and how work gets done. At customer-centric companies, the culture revolves around providing an excellent customer experience. That strong culture starts with leaders who set the tone for embracing customers and having a customer-centric mindset.

Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.