In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.

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Timestamps:

• (00:00) - Intro.
• (01:12) - Who is Ilias Galiotos?
• (01:53) - Ilias’s background.
• (03:18) - What is MarineTraffic?
• (04:17) - MarineTraffic’s niche market.
• (06:04) - How do you approach the company's core segments?
• (07:33) - Where do these people “live” online?
• (10:41) - Main pillars of MarineTraffic’s content strategy.
• (13:18) - Challenges in content creation for MarineTraffic.
• (15:38) - Handling bad news.
• (18:40) - Handling references from publications and news sites.
• (21:16) - Embed MarineTraffic’s vessel map into websites.
• (22:40) - How to maintain visibility for the terms with business impact.
• (27:41) - Ilias’s thoughts on AI.
• (29:22) - What does the future hold for niche SaaS companies?
• (34:53) - Learn more about Ilias and MarineTraffic and get in touch.
• (35:22) - Outro.

Useful Links:

Website: https://www.marinetraffic.com/ & https://www.kpler.com/

Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2BZJmhb

► LinkedIn: https://bit.ly/2DHaJNr

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