

Ep.73 - Gary Vaynerchuk Does Insurance
Jun 19, 2019
Join Gary Vaynerchuk, CEO of VaynerMedia and a marketing guru, as he dives into the insurance industry's evolution. He compares captive and independent agents, critiques direct-to-consumer models, and speculates on Amazon entering the insurance space. Gary emphasizes the importance of personal authenticity and community in business, urging agents to innovate and foster genuine connections. He also discusses the necessity of consumer education to combat fear-driven sales tactics, ensuring informed decisions in a competitive market.
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Control Your Brand Importance
- Marketing something you don't control means you don't control your destiny as an agent.
- Personal branding is essential because the internet will become the ultimate provider's platform.
Brand & Rev Share Strategy
- Build your brand reputation to compete against giants like Amazon.
- Offer better financial deals to agents to attract and leverage their efforts.
Insurance Is a Perception Game
- Many buy insurance driven by fear even when it's unlikely to be needed.
- Education on insurance is lacking, causing misperceptions and poor buying choices.