Ep 23: Experience Inbound 2025 Recap — What the Brightest in B2B Are Talking About

INTRO:

A dozen premier speakers unpacked the latest innovations in sales and marketing tactics, tools, and trends at the Experience Inbound 2025 conference. Hear from Weidert Group’s own experts about their biggest “aha” moments and top takeaways.

EPISODE HIGHLIGHTS:

02:43 Marketing playbooks are no longer well-defined and old SEO strategies aren’t as relevant. Now, there are new opportunities.

14:55 Everyone has access to the same AI tools; the difference is in knowing how to use them to improve the work you already do.

15:12 It’s easy to get wrapped up in the tools and tech, but it’s important to remember that people resonate with humans.

26:50 Understand the value of unstructured data and how to capture and leverage it.

28:47 It’s easy to get caught up in chasing the new, shiny thing and looking to outside sources — there’s a lot of information already hidden in the data you have. Know how to find it.

35:40 Authenticity is the key to getting noticed in a world of artificial intelligence. The strongest and most authentic voices will prevail.

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• Website: weidert.com/changeoverpodcast

CONNECT WITH OUR HOST AND GUEST:

• Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
• Frank Isca: https://www.linkedin.com/in/frankisca/
• Reid Trier: https://www.linkedin.com/in/reidtrier/
• Amanda Retzki: https://www.linkedin.com/in/amandaretzki/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.