rethink.fm Episode 49: Design Is How Smart Teams Decide – with Pavel Samsonov
In this conversation, Pavel Samsonov, a Problem Designer, discusses the importance of problem scoping and definition in design, criticizing the linear approach of the Double Diamond model. He emphasizes the need for reflection and feedback loops in the design process, advocating for a more strategic and continuous learning-first approach. We also critique the misguided emphasis on Design Thinking and the democratization of research, arguing for a more integrated and collaborative approach to design within organizations.
You may know Pavel Samsonov’s work through his writing. He publishes a newsletter called Product Picnic – go subscribe today! It’s important work. I’m very grateful to be able to amplify his strategic message as we recorded this episode together.
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