The Mobile User Acquisition Show ๐ Welp! Our revenues dropped 75% - and they were all organic - with Sharath Kowligi (Director of Ad Monetization at GameHouse) ๐
What do you do when your revenues fall off a cliff? Today, we get to the bottom of things - and point to a way out.
I'm joined by Sharath Kowligi, Director of Ad Monetization at GameHouse and advisor to RocketShip HQ. This deep dive is based on a discussion that Sharath and I had with the founder of an app sometime ago(we're keeping the app's identity anonymous - although the learnings and takeaways from this discussion are widely applicable).
In this deep dive, we will discuss some of the specific factors at play that caused this app's revenue to drop 75%, and what we see as the ways forward to help them recover ground. While it's easy to think organics are hard to impact, this is a masterclass in how they can be moved and impacted, especially when they are central to an app's financial future.
Key Highlights:
๐ต The immediate issue with refunds that the app was facing.
๐คทโโ๏ธ What happens when an appโs rating goes below 4.
๐ค Why paid advertising isnโt always the answer if organics drop on account of ratings.
๐คญ What Googleโs bad behavior thresholds are.
๐ข What metrics Sharath recommends looking at to diagnose organic drops.
๐ Benchmark organic to paid ratios for Android and iOS.
๐ฒ How Apple perceives โbad behaviorโ metrics as compared to Google.
๐ Oftentimes just playing by Googleโs rules unlocks a ton of organic traffic.
Check out the full transcript and show notes here: https://mobileuseracquisitionshow.com/episode/welp-our-revenues-dropped-75-and-they-were-all-organic-with-sharath-kowligidirector-of-ad-monetization-at-gamehouse/
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